The internet is abuzz with the hype around ChatGPT, one of the most recent advancements in technology.  With the ChatGPT AI innovation gaining approximately one million users in just a few months from its launch in November 2022, it seems that its market is geared up to expand at an even faster rate.

What is ChatGPT?

ChatGPT (Generated Pre-trained Transformer) is an AI-based chatbot system that uses NLP (Natural Language Processing) to generate conversations. It was developed by San Francisco-based artificial intelligence company OpenAI.

ChatGPT, a Large Language Model (LLM), has a remarkable ability to interact in a conversational dialogue form. It is trained to follow instructions in a prompt and provide a detailed response. The system’s dialogue format makes it possible to answer follow-up questions (if any), challenge incorrect premises, admit mistakes, and reject inappropriate requests.

ChatGPT is trained using Reinforcement Learning from Human Feedback (RLHF), using the same method as InstructGPT, a sibling model of ChatGPT, but with minute differences in the data collection setup.

An initial model was trained using supervised fine-tuning: human artificial intelligence trainers provided conversations wherein they played both sides – as an AI assistant and as the user. The trainers were given access to model-written suggestions to help them in composing their responses. Then, this new dialogue dataset was mixed with the InstructGPT dataset, which was then transformed into a dialogue format.

What can you do with ChatGPT?

Aside from responding to human queries, ChatGPT can also be used to do the following:

1. Create Content 

ChatGPT can be used for brainstorming content ideas on specific topics or keywords and creating content. It can quickly write content based on a prompt. This includes topic outlines, blog articles, social media captions, and anything content related.

2. Generate AI Art

Since the introduction of artistic AI tools like DALLE-2 and Midjourney, AI art generators are being leveraged for creating creative images. An AI Art Generator is a system capable of creating videos, images, or music based on a given text prompt. The system is then trained using various image-text pairs.

Moving ahead, ChatGPT has great potential to produce detailed AR (Augmented Reality) scenarios when prompted.

3. Write code and debug

ChatGPT can process and write codes and help the developers debug codes. For example, it can be used for generating SQL queries. As it is important for data scientists to be well-versed in SQL, they can use ChatGPT to enhance their SQL skills.

4. Manage and manipulate data

Usually, it is challenging to sort, manage, and organize unstructured data, making it redundant. ChatGPT can be helpful here. It can convert unstructured data into a structured format by manipulating the data.

For example, ChatGPT can add data to a table, make indexes, and understand JSON queries.

5. Explain and tutor

You would be surprised to see how well ChatGPT can explain code, words, and any other topics. As ChatGPT’s AI tutor capabilities develop and become refined, it could dramatically alter the way students would use the tool for academic purposes.

5 ways SEO professionals can use ChatGPT

We’ve outlined a few of the many ways SEO professionals can leverage their work using ChatGPT:

1. Keyword research and analysis

Practically, ChatGPT makes keyword research effortless. All you need to do is open the chatbot, type a few of your target keywords and ask for the related ones. ChatGPT will prepare a list of related keywords based on its understanding of the search results.

SEO professionals can also use it to determine the competition for various keywords.

2. Content strategy development

You can ask the ChatGPT tool to outline a content marketing strategy. While it does not give granular plans (though you can probably ask for the same), it does provide a high-level set of tactics for the content related to a specific field.

A concerning factor while employing a chatbot-created content strategy is that your close competitors may be doing the same thing. For example, companies in the AI domain may be creating nearly identical blogs about common topics like “the advantages of AI”, “how can AI SAAS companies improve efficiency”, etc. – which means that the risk of duplication is not impossible.

3. A better understanding of search intent

This is one of the most interesting SEO-related potentials of ChatGPT – its ability to understand the search query properly and look beyond the words to the intent of a specific search.

Google also tries to do this and has dramatically improved over the lifespan of the search engine, but to quote a tweet by Kieran Flanagan, “Google takes your query and attempts to answer it. ChatGPT takes your query and will often improve upon it.”

Moreover, ChatGPT’s learning ability will allow it to develop a greater understanding of every search’s intent, sometimes even providing the information the searcher wasn’t even aware that they were looking for.

And as most SEO professionals are aware, shaping content to answer a question in a better way will shoot up the rankings. ChatGPT can help you do that.

4. Composing and managing analytics reports

Providing data and preparing reports and spreadsheets are important for marketers and companies to prove that their efforts are making a difference. However, sometimes such tasks can get overwhelming. ChatGPT can be a real game-changer in cases like this. Moreover, its functionality can help you identify new ranking opportunities that might get missed out.

Let’s suppose you want to compose regular expressions (regex) for analytics reports such as Google Search Console or Google Analytics, but you do not have a strong programming and technical background. This can be difficult when done manually. This is where ChatGPT enters: it can do the job for you.

For example, you want to filter a report using specific words to identify opportunities to broaden your ‘how-tos’ or ‘what is’. All you need to do is go to ChatGPT and enter the correct prompt:

“Compose regular expression which starts with “How To” or “What is” case insensitive using RE2 syntax” and it will get the job done instantly.

ChatGPT allows anyone to use the chatbot to generate a list automatically.

5. Composing complex spreadsheet formulas

People often struggle with Excel and Google Sheets as they find it difficult to compose spreadsheet formulas. You need time to find the exact function name you need and then spend time figuring out how to make it work.

ChatGPT can save you from the headache of parsing data and writing formulas. You can simply enter a command like:

“Google Sheet formula which copies all rows from sheet1 where column “A” contains the word “iPhone” and voila, it will give you the solution.

READ: SEO 101: A Beginners’ Guide to Understanding SEO

Will Language Models replace Google Search?

In 2017, Google itself created an AI chatbot called LaMDA. The performance of this chatbot was so close to a human conversation that a Google engineer claimed that LaMDA was sentient.

Given how these LLMs can answer most questions, is it far-fetched that the technical giants will replace traditional search with an AI chatbot in the future?

Well, technology still has a long way to go.

Currently, the users are required to confirm the information from authentic sources before they trust the ChatGPT replies. And, verifying ChatGPT answer’s accuracy takes effort because unlike Google, it uses text without any citations or links.

Moreover, the current implementation of ChatGPT seems to be a tool that will need the purchase of credits to before it can be used.

Nonetheless, it is fair to envision a hybrid (search and chatbot) future for search. As ChatGPT is making progress, Google is also building LLMs of its own and using artificial intelligence extensively in search algorithms.

Is ChatGPT free to use?

Currently, during its “research preview” phase, ChatGPT is free to use. The chatbot is open for all users to try out and provide feedback on the accuracy of the responses.

The road ahead

While generative AI proves to be a game-changer in numerous tasks and areas, there is a strong need to govern these new innovations as well as their impact on society and the economy.

The discussions between controlled and centralized adoption with firm ethical boundaries on one hand vs. faster innovation and decentralised distribution, on the other hand, will be essential for the generative AI community in the coming years.

This task is not only reserved for private companies. It is equally important for the policymakers and the civil societies to weigh in on, including disruption of labour markets, licensing, legitimacy of scraped data, copyright, and the potential for either biased or otherwise harmful content, misinformation, and so on.

Only when solid checks and balances are in place, more thoughtful and beneficial expansion of generative AI products and technologies can be achieved.

You could say 2024 is the year of Artificial Intelligence (AI). With almost every industry leveraging the power of AI, one name is chanted more than others – Chat GPT. 

GPT-4, OpenAI’s latest language model, is making waves in the world of artificial intelligence. It’s more advanced than its predecessor, GPT-3.5, and you can access it through a subscription to ChatGPT Plus. 

The web is bombarded with discussions and information on GPT-4 prompts and how they can help evolve careers and industries. 

Read on to understand the GPT-4 features and learn why it is a game changer. 

Evolution from GPT-3.5 to GPT-4  

Moving from GPT-3.5 to GPT-4 represents a big leap in advanced language models. GPT-3.5, released in 2022, stuck to the same parameters as its predecessor but stood out by following guidelines based on human values, using Reinforcement Learning with Human Feedback (RLHF).  

Now, GPT-4 by OpenAI takes the spotlight, showcasing extraordinary abilities in understanding and generating text from both prompts and visuals. 

Unlike earlier versions, GPT-4 uses dual-stream transformers, handling visual and text info at the same time. This upgraded setup makes GPT-4 great at making sense of documents with images and diagrams.  

Although specifics about GPT-4’s training data are not fully disclosed, its knack for contextual text from visuals suggests a diverse knowledge base, marking a significant evolution in language models. 

READ: ChatGPT: Here’s All You Need to Know About the AI Chatbot 

The Incredible GPT-4 Features 

1.Multimodal Capabilities 

This is one of the most essential GPT-4 features as it allows it to understand and respond to both text and image inputs. This means it can interpret various types of images and texts, including mixed documents, hand-drawn sketches, and screenshots. 

This new capability expands GPT-4’s usefulness across a wide range of tasks, making it a versatile tool for understanding and generating content from both text and images. Whether it’s creating responses based on written prompts or interpreting visual information, GPT-4’s enhanced capabilities open exciting possibilities for applications in various domains. 

 2.Better Steerability 

Users can now enjoy next-level customization with improved steerability. Now, users can guide the AI’s style and tasks using specific ‘system’ messages. This means you can tell GPT-4 how to behave, tailoring your interaction for a more personalized experience. Whether you want a formal tone, a specific focus, or a particular task, GPT-4 adapts based on your instructions, making it a versatile tool for various needs. 

 3.Advanced Creativity 

GPT-4 exhibits enhanced creativity owing to its superior language capabilities, surpassing its predecessors in generating imaginative content. This heightened creativity opens up possibilities for applications in various domains that demand adept creative writing skills.  

This GPT-4 feature helps in crafting content for specific use cases, including: 

• Screenplay Writing: The model can generate engaging and imaginative dialogue, plotlines, and scenes. 
• Blog Post Creation: GPT-4’s advanced language understanding allows it to produce compelling and well-structured blog posts on diverse topics. It can adapt its writing style to suit the tone and theme of the desired content. 
• Essay Writing: With its nuanced grasp of language nuances and contextual understanding, GPT-4 can proficiently compose essays that adhere to specific guidelines. 

 4.Code Generation 

GPT-4 revolutionizes code generation, surpassing its predecessors with critical enhancements. Its multimodal capabilities enable understanding of both text and image prompts, translating visual ideas into precise code.  

Notably, GPT-4 exhibits context-awareness by aligning code output with specified layouts. Creative problem-solving is evident as it transforms jokes within code, showcasing versatility. These advancements position GPT-4 as a powerful and versatile tool for code generation, offering improved accuracy in addressing various coding challenges. 

5.Problem Solving 

GPT-4 is a great problem solver in conversations. It can understand complex questions and provide helpful solutions. For instance, it can assist users in troubleshooting issues, answer inquiries effectively, or even offer creative suggestions.  

The model isn’t limited to known problems; it’s good at adapting and generating solutions for new challenges. In practical terms, if a user asks for advice on fixing a technical issue or needs creative ideas for a project, GPT-4 can provide relevant and thoughtful solutions, showcasing its versatile problem-solving abilities within the context of a chatbot. 

The Power of GPT-4 Prompts  

GPT-4 has the potential to transform content creation and marketing significantly. With a growing number of marketers leveraging AI-generated content, the impact could be substantial.  

GPT-4 prompts, serving as inputs for the AI model, can elevate marketing campaigns by delivering pertinent, personalized, and instantly available content. This not only boosts customer engagement but also helps brands distinguish themselves.  

The standout features of GPT-4, including unprecedented accuracy and nuanced understanding, driven by sophisticated AI-generated prompts, signal a new era in AI interaction. This expansion of possibilities holds promise for businesses, developers, and users, shaping the future landscape. 

READ: How Ai Can Help You Start a Business On A Budget 

Effective GPT-4 Prompting Tips: 

1.Set Clear Goals:

Define specific objectives for each prompt, such as boosting traffic, enhancing engagement, or gathering feedback. 

2.Understand Your Audience:

Research your audience’s interests, pain points, and preferences to create prompts that resonate with them. 

3.Diversify Formats:

Mix up prompt styles with open-ended questions, fill-in-the-blanks, polls, quizzes, etc., for variety and engagement. 

4.Provide Value:

Ensure prompts offer meaningful insights, tips, or thought-provoking questions, avoiding superficial content. 

5.Align Voice:

Maintain consistency by ensuring prompts match your brand’s personality and tone. 

6.Optimize for Platforms:

Tailor prompt lengths to fit the unique styles and audiences —shorter for social media and longer for blogs. 

7.Monitor Performance:

Regularly track engagement metrics like click-through rates and shares. Analyse data to refine prompts and content strategies based on performance insights, continuously improving engagement and results. 

Here’s an example of a prompt you might use for generating content for an SEO blog: 

Generate a blog post about SEO trends in 2024. Highlight key strategies and best practices for improving online visibility. Include info on emerging technologies, search engine algorithm changes, and practical tips for optimizing website content. Make the content informative, engaging, and focused on helping businesses navigate the evolving SEO landscape in the coming year. 

READ: Step-by-Step Guide: Using ChatGPT to Build a WordPress Website and Create Content 

To conclude, GPT-4 emerges as a game-changer in the landscape of advanced language models, evolving from its predecessor, GPT-3.5, with significant enhancements. The power of GPT-4 prompts elevates content creation and marketing, offering personalized and relevant outputs.  

One should only look towards exploring it further for innovative applications and solutions. GPT-4’s ability to understand both text and images, its creative problem-solving skills, and its personalized steerability make it a versatile tool for a wide range of tasks.  

By exploring and adopting GPT-4, industries can harness its cutting-edge features to enhance efficiency, creativity, and adaptability, paving the way for new and ground-breaking applications across diverse domains. 

In case you have any doubts, queries or feedback for this article, please share them in the comments section below.

E-commerce websites are gaining popularity on a global scale, and for a good reason. The convenience of shopping from home, not having to deal with crowds or lines, and the ability to get your purchase delivered right to your doorstep is a great feeling. However, the number of security breaches and cyber-attacks on e-commerce websites is increasing at an alarming rate. This is a huge problem for businesses that rely heavily on their website to make money. Luckily, there are various steps that can help protect your website from being hacked. This blog will cover some of those steps so that you can start protecting yourself today!

Read on to get better insight into why it is so important to have a secure e-commerce website and how you can protect your website from hackers.

Why Having a Secure E-Commerce Website is of the Utmost Importance?

The internet is a minefield. Hackers are always trying to find ways to steal your personal information or take down your website. For an e-commerce business, this can be catastrophic! If they manage to hack the website and redirect traffic away from it, customers will quickly go elsewhere for their shopping needs.

One of the most important things that an e-commerce website owner can do is to ensure their e-commerce store’s security. Online stores need to be protected from hackers, malware infections, and other threats in order to maintain customer confidence. Customers want a secure shopping experience, which means being able to trust that they are using safe payment methods and not giving out their sensitive information along with passwords on all devices when browsing online transactions.

Key Tips to Protect Your E-Commerce Website from Hackers

Choose Right Web Hosting Provider

Choosing a web hosting provider for your e-commerce website is an important decision. Make sure you choose one that offers good customer service and security features, such as firewalls or antivirus software to prevent data breaches from happening.

Get an SSL certificate for your Website

An SSL certificate ensures that online user information is kept safe when making purchases or logging into an account on a website. Suppose you are using third-party software for e-commerce. In that case, it is possible they may have their own built-in security features, but if not, make sure your server has been updated with up-to-date patches and updates, which will be added automatically by your hosting provider. A secure connection means shoppers should see “HTTPS” before the URL in their web browser’s address bar; this indicates that communication is encrypted and that the page is secure.

Create Strong Passwords

Create a strong password using uppercase & lowercase alphabets, numbers, and symbols; this makes hacking more difficult because it takes longer to crack such passwords. This also minimizes the risk of someone guessing your password. Remembering passwords can be difficult, so make sure to create a list of all the strong passwords you have created for different websites and keep it somewhere safe, away from prying eyes!

Use Two Factor Authentication

This is an extra layer of security that gives access only after entering two levels of information – typically, this is something you know (i.e., username & password) and something you are (for example, your fingerprint). While not foolproof against hacking attempts, two-factor authentication will help if someone tries to break into your account or steal any sensitive data by combining what they know with what they physically possess; even if hackers manage to get their hands on one piece of information without having the other, then they’ll find themselves locked out of your account.

Take Care in Where You Store Your Data

If you are using a third-party tool for e-commerce, then the data is stored on their servers rather than yours; this means that they have more responsibility to protect and backup your data. If you want complete control over where your sensitive information is stored, make sure it is not sent across open networks such as public wifi hotspots or through email attachments unless it is encrypted.

Have Strong Firewalls

Make sure your computer is up to date with the latest anti-virus, virus protection, and firewall software to help protect against hackers. A strong firewall will block unwanted traffic from reaching your network or server, helping to prevent it from being hacked. As well as blocking access, a good firewall should also be able to identify and respond quickly when an attack is taking place so that damage can be minimized while hackers are kept at bay.

Be Careful with Your Social Media

Avoid using the same username and password for all of your accounts, especially on social media sites where you give away a lot more information about yourself than when browsing websites, so it’s easy to find out what someone likes or dislikes by looking at their posts. If you are unsure whether a website is safe before entering any personal details, then check if they have an SSL certificate in place as this will tell you if there is encryption being used – if not, steer clear!

Monitor Activity on Your Website

To prevent hackers from attacking your site, it is advised to keep a regular check on your e-commerce website. Make sure to keep tabs on any changes made by visitors, employees, and hackers alike! For example, if something looks suspicious or unfamiliar, it might not be malware like adware but rather a new update that can have different effects depending on the extent of the change, so make sure you know what type of updates are being applied before updating anything live. This also goes for staff members who do not work in IT; they should still monitor their account activity and report any suspicious activity to the IT department.

Update Your Website Regularly

Hackers typically search for vulnerabilities that may have been mistakenly left open by developers or designers of your websites; if fixed security updates are made, then it’s likely a hacker could find one and exploit it, causing damage to your website or even stealing customer details such as credit/debit card information. Make sure to always update your website’s code regularly with new patches and features that can make them more secure than before – this means any holes hackers try to use won’t exist anymore!

Have a Website Backup

It’s never easy losing data, and it’s even worse when all your customer information is lost! Make sure you have a backup of all your e-commerce website’s content, transactions, and personal information, which can be restored if necessary, such as after an unforeseen disaster or in case of hacking attacks. While having a complete backup may seem like too much work, it will save you from many headaches down the line so make sure that everything is backed up on at least one secure server with automatic updates for added protection against hackers.

Get a Secure E-Commerce Website Today!

In the world of e-commerce, it’s important to take security measures seriously. You want your customers to be able to trust you with their credit/debit card information and personal data; thus, you must take the necessary precautions now before it becomes too late. Keeping your website secure is important for both your customers and your business. The tips we’ve provided in this blog post should help you better understand what security measures you can practice on your e-commerce website for better security.

At Bigrock, we provide hosting services for e-commerce websites built with the latest security features in mind, so you can rest assured that your store will be protected against any threats online. If you’re interested in learning more about how our experts can help ensure your site stays up all day, every day, get in touch with us today!

Apple recently announced that it will soon allow third party developers from countries in the European Union (EU) and select other regions to access the NFC technology on iPhone, on an upcoming beta build of iOS 18.1. This technology that supports contactless payments is currently restricted to Apple Pay and Apple Wallet. This decision could prove to be a shot in the arm for crypto firms, and could pave the way for Web3 wallet services to offer tap-to-pay functionality.

Circle Co-Founder and CEO Jeremy Allaire urged wallet developers to work on support for Apple’s NFC payments technology, following the announcement by the iPhone maker earlier this week. Circle is the firm that issues the USDC stablecoin pegged to the US dollar. At the time of publishing this story, USDC’s market capitalisation stood at $34.6 billion (roughly Rs. 2,90,934 crore) and over 34 million tokens are currently in circulation.

“Tap to pay using USDC on iPhones incoming soon,” Allaire said on X. Crypto enthusiasts also responded to the Circle CEO’s post, with some predicting that this service could propel crypto-based payments on the iPhone.

In another post on X, Allaire said that with Apple expanding the access to the NFC feature to third party developers will enable them to support tap-to-pay transactions on Web3 wallet and crypto wallet apps.

“If an iOS wallet that supports USDC enables this, they could enable a UX (interface) where a receiving device could receive the transaction info via a tap. This would allow the Point-of-Sale to tell an iPhone what blockchain address it will accept USDC on, or the amount to pay, and then the iPhone-based wallet app could prompt the user to confirm a payment (like with FaceID) and initiate a transaction over the blockchain to settle the USDC,” Allaire said, adding that combining NFC with low-fee blockchains could elevate direct to merchant payments through crypto assets like USDC.

Cryptos Consultancy CEO Ali Jamal called Apple’s decision to provide access to iPhone NFC functionality a game changing move via a post on LinkedIn.

🚀 Apple Joins the Crypto Revolution: Bringing USDC Payments for 1.4B iPhone Users! 💳📱 This move allows direct blockchain payments on iPhones for the first time ever. The “you can’t buy anything with crypto” criticism is officially over. Apple just got itself a seat! In a game-changing move, Apple has just opened its NFC chip to third-party apps with the release of iOS 18.1, setting the stage for a new era in crypto payments. Here’s why this is a watershed moment for the industry: “Tap-to-pay” on the iPhone will now support stablecoin USDC. Apple made the decision to open source its NFC chip to third-party developers. 🔹 Democratizing NFC Access: Previously restricted to Apple Wallet and Apple Pay, the NFC technology on iPhones can now be utilized by crypto wallet apps. This shift opens the door to a wider range of payment options, including USDC. 🔹 Mainstream USDC Integration: Circle CEO Jeremy Allaire has announced that USDC, the leading dollar-backed stablecoin, will soon be available for tap-to-pay transactions. Imagine paying directly with USDC at any point-of-sale (PoS) terminal using your iPhone. 🔹 Broad Implications: This move extends beyond USDC. It facilitates payments with other stablecoins, NFTs, and more, leveraging high-performance blockchains like Solana and Avalanche for seamless, low-fee transactions. 📈 What’s Next? With Apple’s integration of NFC capabilities into the crypto space, we’re witnessing a significant leap toward global crypto adoption. This development is poised to make crypto payments as accessible as traditional methods. What do you think of Apple’s new role in the crypto landscape? Will this spark a broader shift in how we use digital assets? Share your thoughts if any below! 👇 #Apple #Crypto #Payments #USDC #DigitalAssets #Stablecoins #NFTs #Innovation #iOS18 #Blockchain #TechNews #Dubai

“Apple has just opened its NFC chip to third-party apps with the release of iOS 18.1, setting the stage for a new era in crypto payments. It is a watershed moment for the industry. This move extends beyond USDC. It facilitates payments with other stablecoins, NFTs, and more, leveraging high-performance blockchains like Solana and Avalanche for seamless, low-fee transactions,” she said.

Jamal further noted that this development could make crypto payments as easily accessible and accepted as traditional payments.

Crypto Payments on Apple’s Platform

The iPhone maker, has time and again, faced criticism for its App Store policies that have been deemed as ‘unfair’ by crypto-related app makers. In November 2023, Apple customers filed a class-action lawsuit over the firm’s restriction of crypto payments and not expanding its array of peer-to-peer payment services beyond the Apple Pay ecosystem.

Earlier that year, two Bitcoin wallet providers, Zeus and Damus, also criticised the iPhone-maker for restricting their apps on Apple’s App Store, while a California appeals court previously told Apple that its policy of not allowing app developers to integrate third party payment methods with their services was ‘unlawful’.

Apple is yet to clarify whether crypto-related apps will be allowed to access the NFC functionality on the iPhone with the upcoming iOS 18.1 beta, which will allow access to the NFC and SE APIs to developers in Australia, Brazil, Canada, Japan, New Zealand, the UK, and the US, while other regions will soon be added by the company.

India’s antitrust body has reached an initial assessment that the $8.5 billion (roughly Rs. 71,199 crore) India merger of Reliance and Walt Disney media assets harms competition due to their power over cricket broadcast rights, four sources told Reuters on Tuesday.

In the biggest setback so far to their planned merger, the Competition Commission of India (CCI) has privately told Disney and Reliance its view and asked the companies to explain why an investigation should not be ordered, one of the sources said.

“Cricket is the biggest pain point for the CCI,” said one of the sources.

The merged company, which would be majority owned by Asia’s richest man Mukesh Ambani’s Reliance, would have lucrative rights worth billions of dollars for the broadcast of cricket, raising fears over pricing power and its grip over advertisers.

Reliance, Disney and the CCI did not immediately respond to requests for comment. All sources declined to be named as the CCI process is confidential.

Antitrust experts had warned the merger, announced in February, could face intense scrutiny as it will create India’s biggest entertainment player which will compete with Sony, Zee Entertainment, Netflix and Amazon with a combined 120 TV channels and two streaming services.

The CCI earlier privately asked Reliance and Disney around 100 questions related to the merger. The companies have told the watchdog they are willing to sell fewer than 10 television channels to assuage concerns about market power and win an early approval, sources told Reuters.

But they had refused to relent on cricket, telling the CCI that broadcast and streaming rights will expire in 2027 and 2028 and cannot be sold right now, and that any such move would require the cricket board’s approval, which could delay the process.

The CCI notice may delay the approval process but the companies can still address the concerns by offering more concessions, a second source said.

“This is a precursor of things getting complicated … The notice means that initially the CCI thinks the merger harms competition and whatever concessions offered are not enough,” added the person.

A third source said CCI has given the companies 30 days to respond and explain their position, and the concerns currently revolve around how advertisers could face pricing challenges if the entities are merged.

“The CCI is concerned the entity can increase rates for advertisers during live events,” said the third person.

Jefferies has said the Disney-Reliance entity will have a 40 percent share of the advertising market in TV and streaming segments.

Cricket has a fanatical following in India and matches are sought after by advertisers. Reliance-Disney will own digital and TV cricket rights for top leagues, including for the world’s most valuable cricket tournament, the Indian Premier League.

The former head of mergers at the CCI, K.K Sharma, has said the merger could lead to “almost an absolute control over cricket.”

Zee and Sony planned to create a $10 billion (roughly Rs. 83,764 crore) TV behemoth in India and in 2022 and got a similar warning notice.

They offered some concessions by selling three TV channels which helped them win a CCI approval, but the merger eventually collapsed.

Reliance Jio is making it easier for its subscribers to watch TV on multiple devices, with the launch of the JioTV+ app on Android, Apple and other TVs powered by Amazon’s Fire OS. The app was previously accessible exclusively via the Jio set-top box (STB) that came bundled with the Jio Fiber and Jio Air Fiber connections. The telecom operator has now announced that subscribers can now watch over 800 digital TV channels across multiple languages and genres via a single login using the JioTV+ app.

JioTV+ App Now Available on Android TV, Apple TV and Amazon Fire OS

In a press release, Reliance Jio announced that its JioTV+ streaming app is available on all leading smart TV platforms. It features a single login for over-the-top (OTT) apps, modern guides, smart remote compatibility, and personalised recommendations. Users can also browse through content using language and category filters.

ioTV+ user interface
Photo Credit: Jio

The JioTV+ app offers access to 800 digital TV channels across categories such as news, entertainment, sports, music, kids, business and devotional. Jio Fiber and Jio Air Fiber subscribers will also be able to consume content from 13 popular OTT apps such as JioCinema Premium, Disney+ Hotstar, Sony Liv, Zee5 and FanCode. It also features a kid’s section which is claimed to offer specially curated content for kids.

Users can download the JioTV+ app via the Google Play Store for Android TV devices, and follow the same steps to get the app for Apple TV or TVs powered by Amazon’s Fire OS.

JioTV+ App Eligibility

Not all Jio Fiber and Jio Air Fiber subscribers will be able to access the new app. It is only available for users subscribed to the following eligible plans:

1. JioAirFiber: all plans
2. JioFiber Postpaid: Rs. 599, Rs. 899 and above
3. JioFiber Prepaid: Rs. 999 and above

According to Reliance Jio, the JioTV+ app is available to download on Android TV, Apple TV and Amazon Firestick TV. Support for LG OS-powered TVs will be rolled out soon.

2023 was an incredible year for games, with each month grabbing our attention with a defining entry — be it sequels, remakes, or highly-anticipated blockbusters. Since the Holiday season is here, we asked the folks at Gadgets 360 what their highlights were, only to be met with some truly compelling takes. One of them is an award hoarder pushing the role-playing medium forward and alarming the larger AAA gaming industry, while the other is an indie game about fishing, whose deep waters hide some Lovecraftian horrors. Then there’s a nightmarish twist on Pinocchio’s Tale, new escapades from Marvel’s web crawlers, and Link’s journey back in time to save Hyrule.

With that, here are Gadgets 360’s favourite games of the year, available across PC, Android, iOS, PlayStation 4, PlayStation 5, Nintendo Switch, Xbox One, and Xbox Series S/X. (In no particular order)

Baldur’s Gate III

A triumphant distillation of complex Dungeons & Dragons mechanics, it’s actually unreal how Larian Studios managed to immerse us into the Forgotten Realms and make fraternising with devils, deities, and the supernatural feel like the best thing ever. If you’re still whining about its tabletop origins governed by a turn-based combat style, maybe the awards haul will convince you to at least give it a fair shot. Baldur’s Gate 3 is a staggering achievement in player agency, where every decision contorts the world around you, be it landmark events, absurd dialogue options, or romantic flings with its wonderful cast of companions. Befriend a squirrel or punt it into a slobbering mash of blood and flesh, side with the goblins to lead a genocide, or woo a vampire spawn to learn about his torturous and submissive past at the behest of a manipulative master.

The top-notch voice acting and performances make it impossible to not care about your party mates’ plights — an assassin hellbent on proving herself worthy, an amnesiac cleric on a suicide mission, and a Tiefling with an engine for a heart — revealed through sprawling sub-quests and strengthening bonds, in moments that feel personal. The notion that every activity is dependent on the roll of polyhedral dice is certainly intimidating, but that’s the charm of DnD, where every step you take is equally anxiety-inducing as is rewarding. Anything could happen at any given second but that rule also applies to NPCs. Unorthodox tactics such as pushing enemies off cliffs or stabbing them from the back are as viable as facing them head-on with carefully planned attacks and spell loadouts. There’s limitless freedom in how you want to approach a situation — smooth talk your way out of fights, have sex with a bear, turn yourself into a literal wheel of cheese, or pledge allegiance with a squid-faced entity to harness godly powers.

Apologies for endlessly gushing about this game, but it’s just that good! The technical merits are one thing, but the memories I created in these gorgeous lands picking the wildest options and leading my group to comical deaths, while the soothing voice of the dungeon master graphically describes them, is something I’ll cherish for a long time. I must also commend Larian Studios for its unending post-launch support and honest communication with the community to account for pretty much every feedback. The team just went, “Oh, you want to change your character’s appearance in-game? Fine, We’ll add the feature in a future patch.” I can’t recall the last time a developer rewrote an ending just because the fans were unsatisfied, and that’s saying something! — Rahul Chettiyar

Buy: Baldur’s Gate III

Baldur’s Gate 3 was crowned Game of the Year at The Game Awards 2023
Photo Credit: Larian Studios

Marvel’s Spider-Man 2

Insomniac Games have just about perfected the art of churning out high-production value blockbuster games that also clear a certain bar of quality when it comes to storytelling. Spider-Man 2 is no different. It pins down the soul of a Spider-Man story while maintaining an incredibly high level of polish. It takes all the good things from the previous two Spider-Man games from Insomniac and makes them just a little better. Marvel’s Spider-Man 2 does not rewrite the playbook. In many ways, it is an iterative sequel that also sticks to tried and tested open-world game design, but it attempts to curate the experience in a way that it never feels like an interminable checklist of chores.

Insomniac clearly put the emphasis on the journeys of both Peter and Miles and the people around the two Spider-Men. The web-swinging duo are the stars of the show, but side characters like MJ, Rio Morales, and Mr. Negative are portrayed with care and attention. Spider-Man 2’s villains, Lizard, Kraven, and Venom, feel fleshed out and imposing. And the expanded New York City map remains a detailed and visually stunning playground to swing around in. I found myself launching the game, even after I’d Platinumed it, just to web-swing and glide around the beautiful map.

Spider-Man 2’s combat remains elastic and fun and flexible, but it shies away from experimentation and complexity. I wish Insomniac added more depth to the fighting, instead of just throwing in a parry mechanic. Spider-Man 2’s story, too, takes the easy way out, avoiding a bolder approach and instead opting for a predictable final act. But most of the gripes are swept away by the sheer quality of the overall package. Insomniac’s Spidey sequel is visually stunning at all times, it tells a fun and engaging story, and it delivers on kinetic set-piece action moments. It’s like rewatching a good Marvel movie, where familiarity is part of the reason why you can pick it up again any time. — Manas Mitul

Buy: Spider-Man 2

The Legend of Zelda: Tears of the Kingdom

In a year packed with excellent, genre-defining games, The Legend of Zelda: Tears of the Kingdom defies categorisation. It annihilates genres to mulch and forms something entirely new from the rubble. On the surface, it’s an open-world action-adventure title with an intense focus on exploration and freedom. But when you dive into its depths, quite literally, you find it to be so much more. Tears of the Kingdom packs experiences that aren’t found in video games at all, all while being one of the greatest video games ever made.

To begin with, it throws out all the mechanical tools from Breath of the Wild right out of the window from the get-go. At first, it’s a little disorienting. But soon, the game introduces new ways to play at a measured pace, revealing new powers at Link’s disposal. When you first begin to test out the new Ultrahand ability, which lets you pick up objects in the game world and join them together to build machines, the game is careful to not overwhelm you. Your initial constructions are simple but effective. They help you cross a lake and ride a rail to reach destinations that initially seemed out of bounds. With time, Ultrahand grants you the freedom to build anything you want — a virtual Lego with unlimited blocks and unlimited imagination. You only need to go to r/HyruleEngineering to see some of the incredibly complex constructions players came up with to completely change the nature of the gameplay. From fire-spitting mechs to flying saucers, machines you build in Tears of the Kingdom are the ultimate sandbox you can experience in the medium.

No other game has surprised me as much as TotK. No other game has come even close to providing the kind of variety and freedom as TotK has. And no other game matches TotK in its commitment to creative gameplay. It’s almost as if the game hands over total control to the player, like it was a test build meant for the developers’ eyes only. Tears of the Kingdom provided me game-breaking tools and allowed me to go crazy with them. And it’s a testament to its robustness that it did not buckle under the weight of intense experimentation. And it’s not just its mechanical wonders that make it an all-time great video game. It’s the evocative music, it’s the stunning vistas and beautiful visuals, it’s the layered game world that lets you explore the skies and dive the depths, and it’s the emotional earnestness of it all that could teleport players to the first time they picked up a toy. — Manas Mitul

Buy: The Legend of Zelda: Tears of the Kingdom

Lies of P

Haters might call this a knockoff, but I think Lies of P carves its own identity in this vast pool of Soulsborne-inspired games. Sure, there are stark similarities to Bloodborne by way of the gothic atmosphere — punctuated by cobblestone streets soaked with blood and oil, fancy lamps, and piles of corpses — but it incorporates some unique mechanics to bolster its hack-and-slash gameplay. Much of this is tied to the lore, which puts you in control of the infamous lying puppet boy Pinocchio, who must unravel the secrets behind a pestilence that’s turning all machinations into frenzied monsters. Dodge-rolling through the interconnected routes of Krat and discovering shortcuts brought flashbacks from the first time I played Dark Souls Remastered — my mouth wide open in immersion as I soaked in the winding level design that tied all key locations together.

Add to that a cast of eccentric NPCs — drawn from Carlo Collodi’s works — spewing tales of a rebellious uprising, where undervalued puppets fight back against their creators, and I was sold on this dark reimagining of a children’s classic. But for most, the highlight of a good souls-like is the punishing boss battles, and oh boy, Lies of P delivers in spades by forcing you to perfect parries to the dot and memorise patterns for what feels like eternity. Understandably, this could be frustrating for newcomers and as such, the game lets you summon spirits outside the arena, in addition to adding a slew of funnily creative weaponry; from stabbing foes with an umbrella to a giant pipe wrench for some heavy damage. Regardless of what build you choose, nothing beats the dopamine hit you get upon painstakingly beating a boss — a FromSoftware staple that developer Neowiz has managed to replicate nicely.

There are some quality-of-life tweaks as well, such as any lost souls from death can be placed outside the boss arena, the ability to regenerate healing items by exerting damage, and special icons that guide you to the next step in an NPC questline. Another thing I adore about Lies of P is how almost every character serves c-nt with their stylish 19th-century France-inspired garments; some of them emanating a strong steampunkish aura that you can’t resist dressing your Pinocchio in. Unlike most RPGs, there are no stats — or shall I say ‘strings’ — attached to clothing, so you can parade around in outlandish donkey masks, top hats, to reindeer antlers, and pair them up with some formal attire without fear of being underpowered. It feels casual in all the right places.

Neowiz completely knocked it out of the park with this release, and I’m already headed to New Game+ to scratch that never-ending Bloodborne itch! — Rahul Chettiyar

Buy: Lies of P

Dredge

On the surface, Dredge is a simple game about fishing. But dive a little deeper and this little indie gem from Black Salt Games shows up to be a profound adventure about isolation, existence, and the devils that dwell in dark waters. The game starts with you, a fisherman, reaching a small coastal town in a remote archipelago. The locals help you fix up your boat and hand you a list of fish to catch in the sea. The game follows a day-night cycle, with most of the fishing done during the daytime. Nights, on the other hand, are a different affair altogether. While it’s advisable to fish during the day, some special fish only show up at night. Out in the sea, when the sun goes down, strange creatures show up and attack you. As your panic rises in the open sea, you start hallucinating and take on nightmares head on.

As you keep finding rarer fish, you sell your catch to buy upgrades for your boat that make it faster and sturdier. You also slowly get better fishing gear to catch different kinds of fish. You must also manage resources well as your boat has limited space for upgrades and equipment. Aside from your fishing adventures, you can also take up requests and side quests from people living in coastal towns. Your adventures lead you through mysteries of the sea — ghostly ships and lost messages in bottles — as you slowly piece together bits of information to unravel the story.

Low on action and heavy on atmosphere, Dredge became my go to game to play on the Nintendo Switch in bed just before sleeping. There’s a calming quality to its quiet horror and I was drawn towards its mysteries, loading up my boat night after night and heading out to sea to fish. You don’t really know what strange phenomena you may encounter on each trip. But the best part is slowly sailing back to shore after your adventure — your boat loaded with your catch for the day, your lamp flickering in the sea breeze, and the lighthouse guiding you home. — Manas Mitul

Buy: Dredge

Dave the Diver

Getting ultra-addicted to a roguelite about ocean exploration and fishing wasn’t on my bingo card this year, but here we are. Dave the Diver largely revolves around spearfishing during the day to catch the freshest bounty and managing a local sushi restaurant by night, all of which is presented in a cutesy pixelated art style that you’ll struggle to break free of. Knowing that the gameplay loop could get tiring super fast, developer Mintrocket slowly evolves the game like a Jenga tower by adding new mechanics and character arcs without making it overwhelming. In just a few weeks into your new gig as a fisherman, you’ll have run into a full-blown otaku who helps with weapon crafting, an archaeologist studying underwater mysteries, a biology research student, and an Ash Ketchum cosplayer looking to gather digital cards based on what sealife you caught. Yep, that’s a play on obsessive Pokémon card collectors.

By gradually upgrading my suit and equipment, I got strong enough to make encounters with sharks and other perilous creatures. But back on the surface, I had veered into an even greater challenge — running multiple branches of Bancho’s sushi shop and dealing with a group of relentless dolphin poachers. So, if I wasn’t hastily running around the restaurant serving dishes and pouring matcha tea for impatient customers, I was busy hiring staff and harvesting produce and rice at a nearby farm. Things started to get really intense, so I would chill out by feeding the local cat Momo every once in a while, only to soon discover that he’s got a family in the backyard. As you’d guess, I took them in.

A lot of such smaller interactions in Dave the Diver grow into entire sidequests — be it celebrity chefs challenging Bancho, talking to some mysterious sea people, or even basic fetch missions. I never got bored throughout my playthrough and was always willing to jump back in for that one extra day of fish-hunting by even setting an alarm early in the morning before work. Safe to say, I was OBSESSED… but then Baldur’s Gate 3 launched (welp). — Rahul Chettiyar

Buy: Dave the Diver

Genshin Impact

Genshin Impact is one of the most popular free-to-play, cross-platform RPG games available today. The game grew in popularity during the COVID-19 pandemic — it was launched by publisher miHoYo in 2020 — and has since been updated with several new features, regions, characters, and enemies to the game. This year, gamers were treated to a new region on the map of Teyvat — Fontaine, while regions like Sumeru and the adjoining desert were also expanded with new bosses and domains.

Earlier this year, miHoYo added a new region in the desert that is influenced by Persia with the Gavireh Lajavard update. Gamers also gained more insight into Sumeru’s Dendro Archon, and the map was opened up even further leading to another area to the north of the desert — the new region of Fontaine.

Right off the bat, you can tell that Fontaine is heavily inspired by France, from the names of characters to locations on the map. With a new steampunk aesthetic, Genshin Impact players will have to adapt gameplay to take advantage of new features and explore new regions in the game. The game also introduced Furina, the Archon in charge of the Hydro nation.

Unlike other regions in the game, the waters of Fontaine will not let you drown when you run out of stamina. In fact, you can actually swim underwater indefinitely when you are in Fontaine — your stamina bar appears blue instead of yellow. You can also “borrow” some underwater capabilities from aquatic animals, as your character’s skills do not work while swimming.

Among the more interesting areas added to the game is the Fortress of Meropide, which is a vast prison that can be explored with primary and secondary quests. The game has also added Neuvillette, Furina, Navia, Charlotte, Freminet, and Chevreuse — new characters from Fontaine that you can acquire through the game’s gacha system. — David Delima

Download: Genshin Impact

Locations are consistently updated with new enemies, wildlife, and storylines
Photo Credit: miHoYo

Stasis: Bone Totem

Dragging the revolting themes of a David Cronenberg film thousands of feet down to the ocean floor is a frightening affair for many. But for the grieving sea-faring couple Charlie and Mac, a discovery of such horrid proportions is like striking a goldmine, with the all-consuming darkness of a secret laboratory inviting them with questions and the festering stench of rotting carcasses. As a huge fan of the literary RPG Disco Elysium, I always have a soft spot for isometric games that rely on exploration and environmental storytelling to paint the larger picture. It also helps that I’ve gotten tired of the action-heavy Dead Space-esque route most sci-fi horror games take, where fear is generated from the anticipation of a jumpscare and dim lighting. While the latter is still true for Stasis: Bone Totem, the ability to see a whole room from above urges me to explore every corner and appreciate this gory universe.

One moment I’m learning about a brain implant that uploads memories to a digital afterlife upon death, and then a few hours later, I’m literally knee-deep in a pool of blood, listening to horrifying ritualistic chants from the next room. The art style is stunningly creepy, which is amplified by pulsating effects on living pieces of flesh and particulate matter floating around in the air. The meat of this game, however, is the elaborate puzzles — almost fashioned after a metroidvania wherein you’ll often revisit locations and run around in circles to slot in the new pieces. What’s more interesting is that the lead characters — Charlie, Mac, and an animatronic bear Moses — leverage their skills in breaking objects, repairs, and hacking to work together on convoluted solutions. A lot of this can feel like trial-and-error, but it always felt safe knowing that when I’m stuck, I can simply move the items over to the next character and mess about to see what happens.

Scattered around the underwater facility are datapads, yielding unique side stories about the crude experiments and other bizarre acts committed by scientists before your arrival. All of it is detailed in a neat order — almost like a diary — so it’s easy to decipher the spine-chilling events and connect the dots to the larger tragedy at hand. That said, I do wish that logs were narrated (one robotic voice) so I could just continue playing the game as I listened to them. Besides that, Stasis: Bone Totem is a fantastic indie gem that I simply can’t stop recommending to my friends! — Rahul Chettiyar

Buy: Stasis: Bone Totem

Final Fantasy XVI

I had never experienced a Final Fantasy game before Final Fantasy XVI, so I dived into the franchise with a blank slate, not really knowing what to expect aside from some of the recurring themes the series is known for. What I got was a sweeping adventure with deep and engaging lore, an emotional story with betrayal and revenge at its heart, and one of the best combat systems in video games all year. FFXVI falters where most modern RPGs excel — it has lacklustre exploration; it has underwhelming loot and character customisation; and it barely offers any meaningful choices. But it puts all its eggs in the basket of its incredibly polished and fun combat. FFXVI boss fights are some of the most epic in video games this year.

FFXVI has an interesting story to tell, too. I found myself wrapped up in the intricacies and politics of Valisthea, the palace intrigue that interjected the action, and shifting loyalties of the land’s kingdoms. As you take on Clive’s journey, you meet friends and foes and form your own group of companions. Clive, who has been on a path of revenge, takes on a higher cause and becomes a leader of the oppressed. The sprawling story, which takes cues from Game of Thrones, spans decades and involves a host of different players at different points. The information overload could easily become overwhelming, but the Active Time Lore system, which brings up contextual information and character bios in real-time with the press of a button, keeps things palatable.

If you’ve never played a Final Fantasy title, FFXVI is an ideal and accessible starting point. Each Final Fantasy game resets the setting and characters, so you can dive in without worrying about previous titles. FFXVI doesn’t quite match up to the diverse offerings of modern RPGs, but the game’s fascinating setting, its excellent combat and monolithic Eikon battles, and its evocative musical score make it one of the best narrative-action titles released this year. — Manas Mitul

Buy: Final Fantasy XVI

Final Fantasy XVI puts you in the shoes of a brooding, likeable protagonist, Clive Rosfield
Photo Credit: Square Enix

August is shaping up to be a busy month for video game releases, with games — big and small — from different genres making their debut in the coming weeks. The month will see the launch of two of the most anticipated games of the year: Game Science’s action-RPG Black Myth: Wukong and Ubisoft’s action-adventure title Star Wars Outlaws. While Black Myth: Wukong brings Soulslike combat in a Chinese mythological setting, Star Wars Outlaws lets players become a bounty hunter on the run in the galaxy.

Besides the two triple-A titles, August also sees a selection of diverse smaller games releasing. Thank Goodness You’re Here!, an indie comedy adventure game developed by a two-person team, is releasing August 1; PS5 and PC exclusive Concord, a first-person online hero shooter, comes out August 23; and Dustborn, a narrative-driven action-adventure title that puts players on a colourful road trip, comes out later in the month on August 20.

There are many other games coming this month that will appeal to fans of different genres. Here, we’ll look at some of the most interesting releases in August and run through our picks for the games to look out for this month across PC, PlayStation, Xbox and Nintendo Switch consoles.

Thank Goodness You’re Here!

When: August 1

Where: PC, PS4, PS5, Nintendo Switch

Made by Coal Supper, a two-person studio, Thank Goodness You’re Here! Instantly grabs your attention with its cute, cartoony art style. The indie comedy adventure title lets players don the shoes of a travelling salesman and take on odd requests and quests for the townsfolk of Barnsworth. Set in Northern England, the game leans heavily on Yorkshire humour and its vibrant art style.

You’ll meet and get to know different characters, take on strange tasks and go on a surreal adventure. Thank Goodness You’re Here! launches on Mac, Windows (via both Steam and Epic Games Store), PS4 and PS5 on August 1.